R U OK? is an not-for-profit organization based in Australia, working in the field of suicide prevention. It was founded in 2009 by Gavin Larkin, who had experienced the suicide of his father 14 years prior. As part of their activities, the organization has dedicated the second Thursday of every September as R U OK? Day. In 2015, this falls on September 10, which coincides with the WorldPrevention Day.
R U OK? works collaboratively with experts in suicide prevention and mental illness, government departments, corporate leaders, teachers, universities, students and community groups. The goal of R U OK? Day is to remind people to ask their near and dear ones the question, “Are you OK?” The reasoning behind this is that regular and meaningful connections with people around you can make a difference to people who are struggling with despair.
The theme this year is “Thanks For Asking”. In keeping with their mission to encourage people to talk to each other, this year is about thanking who have been there for you through a rough patch. You can join the movement on Twitter. Tweet using #ruok and #ruokday to show your gratitude for those who have been there, and to promote the message.